Technical Co-Founder

I started this company with my brother to help FMCG companies (coffee roasters, brewers, etc) do cold outreach. Most cold outreach tools focus on linkedin, but with recent improvements in LLMs we thought it would be possible to find and contact people with a less structured online footprint.

It turns it out is possible, but as usual that was only a small part of the problem. You can read more about our struggles here.

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Product Owner -> Software Engineer -> Senior Software Engineer

I joined HelloFresh as part of the Operations Tech team where we worked like an internal tiger team implementing tech solutions across Fulfillment, Logistics, Procurement & Forecasting.

Co-Founder

I got up at 4am for 3 years to make sandwiches. We started selling from a basket and with a lot of luck boot-strapped to a fleet of 4 vans with £500k annual revenue.